Previous Work
Barstool Sports
Reality Show Department - Co-Creator, Executive Producer, ShowRunner
January 2021 - August 2023
I lead the creative and production processes for seven challenge-based reality shows with seven-figure budgets and crews of 40-60 people. Beyond the production, I was responsible for building out the internal department tasked with executing the shows to transform it from a one-off production into a sustainable business model that could scale to multiple shows per year. I worked directly with our internal sales teams to sell sponsorship packages to fund the shows’ production and worked with the client to integrate their brands into the shows.
Youtube Growth Specialist
2018 - 2022
I led the explosive growth of the Barstool Sports YouTube Network, directly managing our content and optimization on the platform. Based on extensive YouTube analytics research, I worked with every channel to optimize their content from pre-production through post-production, as well as creating titles and thumbnails for the platform. I was also in charge of the creator studio for the network, managing monetization, copyright claims, and analytics reporting.
The overall growth of the network under my management:
2018: 1 channel, 117k subscribers, 3 million monthly views
2022: 75 channels, 9.6 million subscribers, 190 million monthly views
The Dozen Trivia LIVE - Showrunner
February, 2022 - February, 2023
I was in charge of bringing Barstool Sports’ hit trivia show The Dozen to live audiences around the country. We sold out venues in New York, Boston, Philadelphia, Chicago, and Los Angeles, culminating in a three-hour live broadcast in Scottsdale during Super Bowl week. My role was to oversee the entire production, from working with the venue, day of production set up, directing the on-stage broadcast, and final delivery of the content created.
The Barstool Pro Football Football Show - Showrunner
August 2020 - February, 2021
When Deion Sanders joined Barstool Sports in August of 2020, we had three weeks to create the Barstool Pro Football Football Show, a weekly NFL studio show for the start of the season. Featuring Deion Sanders, Dave Portnoy, Big Cat, and Kayce Smith, we taped the show both at Deion’s ranch in Dallas and in New York City. The show put a unique spin on the traditional NFL Sunday morning show and ran through the 2020 season and playoffs. My role was to oversee the show's production, segments, editing, graphics, social clips, and final distribution.
Barstool Outdoors Show - co-creator, Producer, Shooter, Editor
May, 2018 - May, 2019
YP and I teamed up to travel the country and make an outdoors show that was uniquely Barstool Sports. Over the course of a year, we traveled, shot, and edited the show together enduring long days and harsh conditions. It was a passion project for the two of us that turned into a hit success at Barstool, launching the company into more long-form, cinematic, storytelling content.
Additional Work at Barstool
Token CEO Podcast
April - August, 2020
I produced the Token CEO podcast with Erika Nardini 5x per week. I was in charge of researching and planning episode topics, producing the recording sessions, and distributing the show to all platforms.
Sundae Conversation with Caleb Presley
2021
I shot and edited various episodes of the Sundae Conversation with Caleb Pressley.
Barstool at the Ryder Cup
September, 2018
I traveled with Riggs, from the Foreplay podcast, to the 2018 Ryder Cup in Paris. I filmed and edited videos and podcasts on location during the event.
KFC Radio Podcast
April, 2018 - April, 2019
I produced the KFC Radio podcast 2x per week. I was in charge of recording the audio and video for the episode, editing the video and social clips of the show, and distributing the podcast to all platforms.
Answer the Internet
2019
I helped develop the concept for the show to be optimized for YouTube success. I then shot, edited, and distributed the first 30 episodes of the show.
Barstool Gametime & Twitch
2018 - 2021
I managed the content strategy and execution of gaming initiatives and Twitch streaming at Barstool.